Shine a light on early learning and child care

The Canadian Union of Public Employees (CUPE) has launched a campaign titled “Let’s Shine a Light on Early Learning and Child Care” to advocate for quality early learning and child care (ELCC) services across Canada through collective storytelling. 

The campaign is calling on parents, children, early childhood educators (ECEs) and child care staff, as well as community members, to share their stories of how ECEs and child care workers have impacted their lives.

Personal stories are compelling evidence, rooted in lived experiences and community wisdom, showcasing the critical role of early learning and child care in children’s development and family well-being. 

Whether it’s a parent reflecting on the positive impact of quality child care on their child’s growth, an educator recounting the labour of caring for young children, or a worker advocating for better working conditions, every story matters. 

Through collective storytelling, CUPE seeks to underscore the importance of universally accessible and high quality child care for all families across Canada, along with fair and equitable working conditions for ECEs and child care workers, recognizing their invaluable contributions to society.

Prior to this year’s budget submission, CUPE had urged the federal government to invest 10 billion dollars over three years to expand the ELCC system and 7 billion dollars to resolve the labour crisis in the sector. CUPE has now provided a summary of the investments in Budget 2024 that would impact the ELCC sector.

Join CUPE’s storytelling campaign and be a part of the movement to champion quality early learning and child care services in Canada. Your story has the power to shape policies, influence decision-makers, and make a meaningful difference in the lives of children and families.